Dior Laundry Crystals — by Adolphe Mouron Cassandre

A striking Art Deco advertising poster for Dior laundry crystals, blending domestic utility with the elegance of interwar Parisian graphic design.

Designed by Adolphe Mouron Cassandre. Printed by Anciens Établissements Léopold Verger & Cie and Louis Muller et Fils for S.A. des Usines Dior. Paris, 1924.

This poster predates Christian Dior's couture house by more than two decades and refers to an unrelated French manufacturer of household goods. It captures the optimistic, design-forward spirit of the Art Deco era, when even soap and laundry products were promoted with sophisticated imagery and bold typography. Verger and Muller were among the leading Parisian advertising lithographers of the period.

Chromolithograph on gros-grain paper. Sheet size 33.8 × 26.5 cm. Excellent.