Smoking Couple — by Adolphe Mouron Cassandre

An iconic Art Deco poster for Zig-Zag rolling papers, capturing the glamour and modernity of smoking in the Roaring Twenties.

Designed by Adolphe Mouron Cassandre. Published by Anciens Établissements Léopold Verger et Cie, Paris, c. 1925.

Adolphe Mouron Cassandre, was a leading exponent of French commercial graphic design during the Années folles. His bold geometric compositions and saturated palettes typified the Art Deco aesthetic that swept Parisian advertising in the mid-1920s, when cigarettes and rolling papers became symbols of urban sophistication and modern womanhood.

Chromolithograph. Sheet size 38.2 × 27.5 cm. Excellent.