Quina Laroche Tonic — Cily

A striking Art Deco poster for Quina Laroche, a celebrated French quinine-based tonic, evoking vitality and well-being through bold graphic design.

Designed by Cily. Published in Paris, c. 1925.

Quina Laroche was one of the most heavily advertised proprietary tonics in interwar France, marketed as a restorative for fatigue and convalescence. Cily's poster exemplifies the era's graphic dynamism, employing simplified forms and high-contrast colour to convey strength and health. Such pharmaceutical advertising played a significant role in shaping early twentieth-century French visual culture, blending medical claims with aspirational imagery.

Chromolithograph. Sheet size 42.8 × 29.8 cm. Good.